Why brands need to own their resale channels or risk losing out to third-party resellers like the RealReal and thredUP

Recommerce is growing as more consumers look to “shop their values” and buy fewer, better things in order to lessen their consumption footprint. For brands, taking control of their own resale operations is one key to not being left behind. In this episode, host Matt Rubel interviews Andy Ruben, CEO of Trove—a company that powers circular shopping for Levi’s, Patagonia, REI, Eileen Fisher and others—to find out how branded resale will figure into holiday shopping this year and in the future.


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