lululemon is getting into resale.
The leggings and sports bra maker announced Tuesday it is piloting a trade-in program in California and Texas next month, which will then expand to a resale program in June.
Starting in May, lululemon customers in California and Texas will be able to trade in gently used lululemon items, in a store or by mail, in exchange for a lululemon gift card.
The following month, those gently used items will start to be sold to people who want to pay less and don’t mind a bit of wear on their tops and bottoms. The company is calling the pilot “Like New.” lululemon is partnering with Trove, a business that already helps brands like Levi’s and Patagonia build out resale marketplaces, to make it happen.