lululemon Delivers on its Impact Agenda Commitments with Two New Sustainability Initiatives Launching in May

lululemon is getting into resale.

The leggings and sports bra maker announced Tuesday it is piloting a trade-in program in California and Texas next month, which will then expand to a resale program in June.

Starting in May, lululemon customers in California and Texas will be able to trade in gently used lululemon items, in a store or by mail, in exchange for a lululemon gift card.

The following month, those gently used items will start to be sold to people who want to pay less and don’t mind a bit of wear on their tops and bottoms. The company is calling the pilot “Like New.” lululemon is partnering with Trove, a business that already helps brands like Levi’s and Patagonia build out resale marketplaces, to make it happen.


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