Today Andy Ruben, CEO and Co-founder, Trove sits down with EVRYTHNG CEO, Niall Murphy to dive deep into WHY embracing recommerce as a business strategy is both a smart business move for brands and critical to achieving a sustainable circular economy. According to Andy, brands must adopt reCommerce as a strategy to remain relevant to future generations. Driven in large part by millennials and Generation Z, the resale market is booming, growing 25 times faster than the rest of the industry. With this growth comes a crazy amount of behind-the-scenes logistics. Trove handles this heavy lifting to make circular shopping possible. And with that, let’s Real Talk!