Nobody Agreed With This Founder’s Plan. Here’s How He Pivoted to Fast Growth Anyway

For its first few years, Andy Ruben’s company was called Yerdle, and it was an online swap meet. It did fine–not great, but fine. Ruben had a gut feeling it could be better, but the rest of the company didn’t agree. Dozens of employees left, and Ruben considered stepping down as CEO. Left with a […]