The Next Wave of Resale: Why We Believe Brands Will Drive the Second Wave of Secondhand

It’s hard to miss the growth and success of independent used good marketplaces with public offerings and private rounds valuing many at over $1B. However, the trend that has been more subtle (until now) is the move by retailers and brands to embrace the resale category and launch their own offerings directly. Here we share more about the rise of reCommerce in the last decade and why branded reCommerce represents the next big wave in the market.

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