A Circular Economy Powerhouse

Founded as a California Benefit Corporation, Trove was birthed by individuals who strongly believe that sustainability is the only way forward for retail. We’re driven by that mission, one that helps our brand partners succeed and the world thrive.

What we do

Today, Trove works with leading brands, like Nordstrom, Patagonia and REI to develop white-label channels that take control of the resale marketplace, which deepen new and existing customer loyalty, increase profit and help the planet by advancing the circular economy.
Trove

Empowered by
industry leaders

Andy Ruben

Founder & CEO
 

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Andy Ruben

Founder & CEO
 

Trove is led by CEO Andy Ruben, whose experience in retail, consumer products, strategy and sustainability spans more than two decades. He served as Walmart’s first-ever chief sustainability officer and led the retailer’s e-commerce strategy, private brand and omnichannel initiatives prior to founding Trove.

Gayle Tait

President,
Chief Operating Officer

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Gayle Tait

President,
Chief Operating Officer

Gayle brings over 2 decades of global general management, marketing, and commercial experience spanning consumer goods, payments, ecommerce and digital marketing. Prior to Trove, she was Managing Director for Google Play’s global prepaid card business and payments partnerships - a multi-billion dollar business operating in 35 global markets. Previously, Gayle spent 15 years at L’Oreal, most notably leading L’Oreal’s UK & Ireland business to market beating growth.

Trove
Trove | Eric Artz CEO REI
“We’re preparing for an eventual day, none of us know when, where a majority of purchases will come through something other than a full-price transaction... that’s the world we’re preparing for.”
—Eric Artz, CEO at REI
Trove | Circular Shopping

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3775 Bayshore Blvd
Brisbane, CA 94005