A Circular Economy Powerhouse

Founded as a California Benefit Corporation, Trove was birthed by individuals who strongly believe that sustainability is the only way forward for retail. We’re driven by that mission, one that helps our brand partners succeed and the world thrive.

What we do

Today, Trove works with leading brands, like Levi’s, Patagonia, REI, EILEEN FISHER, lululemon, Arc’teryx, Cotopaxi, NEMO and more to develop white-label channels that take control of the resale marketplace, which deepen new and existing customer loyalty, increase profit and help the planet by advancing the circular economy.

Empowered by
industry leaders

Andy Ruben

Founder & CEO

Andy Ruben

Founder & CEO

Trove is led by CEO Andy Ruben, whose experience in retail, consumer products, strategy and sustainability spans more than two decades. He served as Walmart’s first-ever chief sustainability officer and led the retailer’s e-commerce strategy, private brand and omnichannel initiatives prior to founding Trove.

Gayle Tait

President, Chief Operating Officer

Gayle Tait

President, Chief Operating Officer

Gayle brings over 2 decades of global general management, marketing, and commercial experience spanning consumer goods, payments, ecommerce and digital marketing. Prior to Trove, she was Managing Director for Google Play’s global prepaid card business and payments partnerships - a multi-billion dollar business operating in 35 global markets. Previously, Gayle spent 15 years at L’Oreal, most notably leading L’Oreal’s UK & Ireland business to market beating growth.

Rebecca Jones

Chief Technology Officer

Rebecca Jones

Chief Technology Officer

Rebecca has over 20 years of experience in the software industry. Prior to joining Trove, she was Head of Engineering at Credit.com, and VP of Software Engineering and Product Architecture at Innovative Interfaces. She has displayed strong leadership throughout her career with an extensive track record of architecting and delivering high quality, scalable systems.

Ian Hepworth

VP of Operations

Ian Hepworth

VP of Operations

Ian leads Trove's Operations and Customer Service teams and brings over a decade of experience spanning all aspects of e-commerce operations. Prior to Trove, he led Logistics at Walmart and then joined Stitch Fix pre-IPO, enabling rapid growth for a new operational business model.

Alden Miles

VP of Product

Alden Miles

VP of Product

Alden brings 20 years of retail industry experience to Trove and is in charge of building out Trove’s B2B2C offering. Prior to Trove, Alden worked in e-commerce, product management and merchandising for Sephora, David Yurman, Shopbop, and Cole Haan. She started her career at Bloomingdales in the buyer-in-training program and received her MBA from the UNC Kenan-Flagler where she was a Klompmaker Fellow.

Peter Whitcomb

VP of Partnerships

Peter Whitcomb

VP of Partnerships

Peter's experience ranges across a variety of high impact roles in finance, technology, retail and e-commerce. Prior to Trove, he spent six years on Wall Street, completed his MBA at the University of Texas and managed Amazon's Cycling and Action Sports businesses. Most recently he built and led REI's first of it's kind New Business Development and Circular Economy team, which scaled REI's industry leading resale business.

Jacob Schultz

VP of People

Jacob Schultz

VP of People

Jacob attracts talent, delivers engaging employee experiences and helps to shape a great culture that supports our business strategy and growth. He has built out people functions at mission-driven companies such as Grammarly, Philanthropy University, and Kiva. Jacob also had a helped create the corporate social responsibility arm of an AI SAAS start-up.

Caitlin Moorman

VP of Data

Caitlin Moorman

VP of Data

Caitlin leads Trove's data initiatives, enabling partners to understand the impact of resale and building data products to make them more successful. Prior to Trove, she led the data team at Indiegogo and spent 6 years building growth-stage companies at private equity firm Solera Capital.

“We’re preparing for an eventual day, none of us know when, where a majority of purchases will come through something other than a full-price transaction... that’s the world we’re preparing for.”

— Eric Artz, CEO at REI