Cotopaxi and NEMO partner with Trove and REI to bring more gently used outdoor gear options to customers
Using Trove’s recommerce platform and REI’s Used Gear site, outdoor brands enter into the resale market quickly to help keep high-quality gear circulating Brisbane, CA – June 9, 2021 – Cotopaxi and NEMO announced the launch of a new trade-in recommerce program with Trove and REI to give customers more Used Gear options. This collaboration […]
lululemon Delivers on its Impact Agenda Commitments with Two New Sustainability Initiatives Launching in May
lululemon is getting into resale. The leggings and sports bra maker announced Tuesday it is piloting a trade-in program in California and Texas next month, which will then expand to a resale program in June. Starting in May, lululemon customers in California and Texas will be able to trade in gently used lululemon items, in […]
Gold In Your Closet: The Startup Helping Patagonia And Levi’s Cash In On The Resale Boom
Trove CEO Andy Ruben says brands have no choice but to get into resale. “Not being in this space is a very risky decision, given the growth and importance of it.” The packages come every day by the hundreds, hauled in on pallets and torn open by a small army of workers. The contents are […]
Trove & CaaStle CEOs on the Recommerce Revolution
In this episode of Cowen Insights by Oliver Chen, Christine Hunsicker, CEO & Founder of CaaStle, and Andy Ruben, CEO & Founder of Trove, speak with Oliver Chen, Retail & Luxury Goods Analyst. They discuss the state of the recommerce market and its growing importance to brands and consumers. They also discuss the explosive growth […]
What 2020 Taught Fashion About Sustainability and Where to Go From Here
Kaley Roshitsh, of WWD, reports “What 2020 Taught Fashion About Sustainability and Where to Go From Here.” “Resale gained ground in 2020 and is set to seize market share in a post-COVID-19 world as a business that’s more resilient in the face of economic recession. Re-commerce provider Trove which powers resale for Levi’s, Patagonia, Eileen Fisher, […]
Yahoo Finance: Trove CEO on the state of the resale market
Trove founder and CEO Andy Ruben joins Yahoo Finance Live to discuss the state of the resale market, including how brands benefit to own their resale channels, why more consumers are shopping secondhand for holiday this year and the future of resale. READ MORE See the Video Interview
From circularity to climate change: Sustainable fashion in 2020
Rachel Cernansky, of Vogue Business, reports on Sustainability: From circularity to climate change: Sustainable fashion in 2020. Resale took off in 2020: brands from Levi’s to H&M-owned Cos turned to white-label platforms to launch in-house resale programmes, and luxury resale is projected to grow up to 20 per cent each year for the next five years, […]
Why brands need to own their resale channels or risk losing out to third-party resellers like the RealReal and thredUP
Recommerce is growing as more consumers look to “shop their values” and buy fewer, better things in order to lessen their consumption footprint. For brands, taking control of their own resale operations is one key to not being left behind. In this episode, host Matt Rubel interviews Andy Ruben, CEO of Trove—a company that powers […]
Levi’s is Launching a Buyback and Resale Program
Whitney Bauck, of FASHIONISTA, reports that fashion brand Levi’s is launching a buyback and resale program, “You’ll now be able to buy vintage Levi’s directly from the brand, instead of sifting through the racks at your nearest thrift store.” Trove congratulates Jennifer Sey, CMO, and the Levi’s team for their thought leadership on sustainability and […]
How Patagonia, REI, and Eileen Fisher are using secondhand sales to get more new customers.
Pamela N. Danziger, a senior contributor at Forbes, wrote an article about how Patagonia, REI, and Eileen Fisher are utilizing Trove to deliver a secondhand sales solution to get more new customers. She cites, “The market for secondhand fashion is growing by leaps and bounds. Apparel resale revenues are expected to more than double from […]
