The Room Podcast: Andy Ruben of Trove on Empowering and Rethinking Sustainable Consumption

In the Season 4 finale of The Room Podcast, Madison and Claudia sit down with Andy Ruben, Founder and CEO of Trove, an end-to-end technology and supply chain platform, unlocking second-hand shopping for your favorite brands. Before founding Trove, Andy served on the senior leadership team at Walmart, including the role of Chief Sustainability Officer. A […]

Resale Stays Hot as Platform Powering Lululemon Valued Over $200 Million

Trove Recommerce, a maker of online platforms for brands such as Lululemon and Patagonia to sell used goods, raised $77.5 million from investors trying to get in on the hottest part of the apparel market. The Series D round, led by G2 Venture Partners, brings the company’s total funding to $122.5 million, Trove said. The investment increases the […]

Trove Secures $77.5 Million Series D Funding Round, Led by G2 Venture Partners

Company Accelerates Expansion as Demand for Branded Recommerce Surges BRISBANE, Calif.–(BUSINESS WIRE)–Trove, the market leader in branded recommerce powering circular shopping for lululemon, Patagonia, REI, Nordstrom, Levi’s, Eileen Fisher, Arc’teryx and other leading brands, today announced that it has closed a $77.5 million Series D funding round led by G2 Venture Partners, bringing Trove’s total […]

NEMO, REI, Cotopaxi Partner to Create Used Gear Network

REI, Cotopaxi, NEMO, and Trove are starting a used gear pilot program, where consumers can trade in gently used gear for resale. “We build products to last, and this program will keep good gear out of the landfill,” said Theresa Conn, NEMO’s Global Distribution and Sustainability Manager. “To accelerate change, our industry needs to collaborate. That’s why […]

Now REI Shoppers Can Buy Even More Used Gear

REI is leveling up its pre-owned outdoor gear offering through a pair of resale partnerships with performance lifestyle brands Cotopaxi and Nemo Equipment. The outdoor retailer’s Used Gear site is powered by Trove’s re-commerce platform, which will be leveraged to launch trade-in programs for Cotopaxi’s assortment of men’s and women’s outdoor apparel and accessories and Nemo’s camping gear, like tents, sleeping […]

Outdoor Industry Poised ‘Leader’ of Resale

REI announced a new trade-in program ushering outdoor gear vendors Cotopaxi and Nemo into the re-commerce space on its platform (online only at the start). The trade-in works across brands and retailer websites. While REI still maintains pricing for the items, the brands benefit from online take-back and customer loyalty opportunities like gift cards. Over […]

Trove CEO talks about helping brands cash in on resale

After seeing young shoppers flock to thrift stores and online sites for used clothes, a growing number of fashion companies want to take back control. But running a resale business is complicated, so some big iconic fashion brands like Levi’s, Eileen Fisher and Patagonia are turning to Trove, a tech startup that handles the logistics […]