Pamela N. Danziger, a senior contributor at Forbes, wrote an article about how Patagonia, REI, and Eileen Fisher are utilizing Trove to deliver a secondhand sales solution to get more new customers. She cites, “The market for secondhand fashion is growing by leaps and bounds. Apparel resale revenues are expected to more than double from $24 billion to $51 billion in the next five years.”

Andy Ruben, Founder & CEO of Trove, says, “We’ve moved past the point where companies can survive based on transactions. They’ve got to have relationships with customers.”