ThredUp IPO Shows Why Brands Need to ‘Own’ Resale

Last week’s $168 million ThredUp IPO illustrated once again that secondhand retail is thriving, with the fashion resale platform’s initial $14-per-share pricing reach more than $22 per share when the Nasdaq closed Tuesday.

According to the CEO of one company aiming to reimagine re-commerce for retail, don’t expect the pace of growth and interest in the resale space to slow down anytime soon.

Andy Ruben, CEO of Trove, a technology provider that helps brands and retailers like Levi’s build out their own resale platforms, said that while retailers have an obvious need to approach resale for sustainability and circularity purposes, they now must jump into the field to be competitive with customer acquisition, loyalty and brand protection.

Trove | Circular Shopping

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