Trove was recently named one of Fast Company’s 50 Most Innovative Companies for 2020

Elizabeth Seagran, of Fast Company, says, “Trove is building resale marketplaces that extend the life of everyday clothes.”

Read more about how Trove powers Patagonia’s Circular Shopping site, Worn Wear. “Patagonia’s Worn Wear website buys back items from customers, refurbishes and cleans them, and sells them at a fraction of their original price. It might seem counterproductive for a brand to want to sell lower-priced, secondhand merchandise to customers who might otherwise buy at full price, but Trove CEO Andy Ruben (who previously served as Walmart’s chief sustainability officer) says that launching a resale marketplace allows clothing labels “to create a new revenue stream, get new customers, [and] capture their fair share of the secondary market.” Within six months of Worn Wear’s 2017 launch, Patagonia had generated $1 million in sales from the site, which has been profitable ever since.”

Trove | Circular Shopping

This website uses cookies to ensure you get the best experience on our website.

Get In Touch

3775 Bayshore Blvd
Brisbane, CA 94005